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Search Engine Optimisation News

• Lost on Google: Small Businesses Seek Answers After Penguin Update
  A Wall Street Journal article on Google’s Penguin update highlighted some of the damage done to small businesses. Taking a quick look at these hurting websites offers some reasons why they have lost their search rankings and traffic from Google. […]
• Internal Linking to Promote Keyword Clusters
  A logical and well-coded site architecture that serves your visitors is critical. Here’s how internal linking works, why clustering promotes the strength of sections of a website providing global ranking benefits faster, and how to build the links. […]
• Future of SEO: Investment, Innovation & Integration
  It’s up to the individuals to adapt to a new way of working. From strategy to tactics to implementation – the platforms and tools are changing and so must we. Leaders like Rand Fishkin and Dixon Jones show us they way with investment and innovation. […]
• Practical Post-Penguin Marketing Ideas for Small Business
  A search marketing realignment, reorientation, and for some, total reinvention is in order following Google’s multiple updates in 2012. Here are a few tips for small businesses on how to adapt and launch diverse and creative marketing strategies. […]
• Five Questions A Good Link Builder Should Be Able To Answer
  The days of being a half-assed link builder are over. For those looking to hire (or perhaps fire) a link builder, be it in-house or via an agency, you can confidently identify the ability and savvy of a link builder with just five questions. […]